Happy fall everyone! As always I'm a little behind in sharing my NYFW adventures so I figured I'd make it up to you by creating a series of tips and tricks for navigating the craziness of New York Fashion Week. This look is centered around my Zara 'Optimism as a lifestyle' sweatshirt dress that I picked up for $25.90. I can't tell you how many people stopped me to comment on its' positive message. But the key to sitting in front row (when you're not given a front row seat) is looking like you belong and having a set of really big balls.
For day one (or for my day one, because I decided to skip my first day of shows) I had a marathon of shows, events and parties so I needed to dress comfortably. I grabbed an empty tote to fill up with swag, a pair of pink flats and ran out the door. You know I can't do an all black look so I popped it with my hot pink Moschino bag and my killer Paul Andrew Chrysler heels. And not kidding about killer - they are painful AF but oh so gorgeous. My formula for front row is to collect iconic designer pieces on the cheap (scroll down to see how little I spent!) and mix it up with some fast fashion.
My partner in crime for the day was the lovely Belle, who took all my pics. She is the master of street style and literally had photogs chasing her down EVERY day. She went for color and vintage and completes every look with a smile.
From head to toe:
- Hat: Rag & Bone, Nordstrom Rack, $18
- Sunglasses: Jason Wu, Modo sample sale, $20
- Earrings: Dannijo, sample sale, $20
- Dress: Zara, $25.90 (still in store now!)
- Bag: Moschino, Rent the Runway showroom sale, $166 - RV $1,695
- Ring: Galtiscopo, C/O (from their fashion show swag bag!), RV $193
- Bracelet: Dannijo, sample sale, $50 (RV $595!)
- Heels: Paul Andrew Chrysler heels, sample sale, $125 - RV $1,395
Shop my style:
I realized I was holding my hat in every picture, probably because a hat on a windy day is not the best idea. By the end of the day it was in my tote bag too.
But now for my tips for front row. The big deal about front row is that you get better pictures/video because the lighting isn't as good anywhere else. It's also more fun to be able to reach out an touch the models - not that I recommend doing that. Ever. I love the thrill of being up close to fashion. It's a huge rush for me. Plus you're more likely to be remembered if you're sitting in the front. Fashion Week is all about seeing and being seen by brands, PR and other people in the industry. And bonus, front row always gets better swag bags. You know I love me some free stuff!
Getting invited will be a whole other post, so for now let's discuss how to score that front row seat.
Front Row 101
1. Get there early if you don't have an assigned seat.
When you are given a ticket, it will either have a seat number, indicate priority standing or standing. If you don't have a seat number than you have to be there super early. My first event that day was for the Galtiscopo show. I was given a third row seat and I got there maybe 5 minutes before the show was set to start. Everything always starts late so I knew I'd be ok. I went right inside to find out that Belle had a standing ticket and was still on-line outside. I told her I'd save her a seat inside and sat down in my assigned seat. A couple minutes later I spotted several friends sit down in second row - and then they moved up to first. I quickly grabbed my bag and sat down next to them. The show was so overbooked that regular standing wasn't even allowed inside so sadly Belle got locked out. For any standing seat you really want to be at the front of the line or it almost doesn't pay to go.
2. If you do have an assigned seat (and it's not front row) don't get there too early.
If you get there too early it's harder to nab front row because PR is watching and you don't want to start a scene with whoever's seat you've appropriated. But get there too late and front row has already been filled in and you've missed your opportunity. Ideally look for empty second row near empty first row seats as soon as you walk in. You have a better shot there. And do not sit too close to celebs - they're gonna notice you don't belong a whole lot quicker.
3. Look for seats near empty front row seats.
So let's discuss what my friends did right. Turns out they were given priority standing (they didn't even have seats) and went right for primo empty seats. They didn't hesitate which is key. As soon as you walk into any show you have seconds to figure out where you are supposed to sit and where you really want to sit. I should NOT have sat in my assigned seat - if you do a PR person may notice and then realize you don't really belong in front row. Luckily I didn't have any issues.
4. Look like you belong.
Make sure you are dressed for front row. Pull out your phone. Chat with your seat mates. And do NOT make eye contact with the PR people scurrying around.
5. Don't forget your swag bag!
Most shows offer bags of goodies for attendees. And yes, if you see an extra left over at the end - be sure to grab it for your friend. I nabbed one for Belle as a consolation prize for getting closed out.
This year I only had one legit front row but managed to sit front row at every show other than one because I hesitated and was escorted to standing. Luckily PR noticed Belle and I and seated us in second row. It was such a crush that we were just happy to sit at that point. There also was the Philipp Plein show which was insanity - but I walked right to the front of the line and got myself in. There were thousands of people who showed up and didn't make it in. I refuse to be locked out. It really is all about confidence. And my big balls.
*Quick disclaimer, not sure this will work on top tier shows like Marc Jacobs or Ralph Lauren because I don't get invited to those...yet.
Speaking of Paul Andrew - his sample sale is back! Unfortunately it's on the upcoming holiday of Succot so I can't go. Ugh. Eddie Borgo is back too and I'll be heading there for lots of $5 damages! A whole bunch of decent sales popped up too but I'm only focusing on super cheap (and chic!)
Eddie Borgo
October 11-13
W 12-6, Th 9-7, F 10-6
204 Elizabeth Street, 2nd Fl
Paul Andrew
October 12-13, 12-7
41 West 58th Street, Suite 2A
Thanks for reading! What other aspects of NYFW would you like to hear about? I plan on doing a general tips as well as a how to get invited guide. If there are any other aspects you'd like to hear about, please comment below!
For all of you celebrating, happy Succot and as always, happy shopping!
XO
Michelle